about us

Storefront for Body Basics Building in Lincoln Nebraska


Established in October 1988 at East Park Plaza, 66th and O street, Body Basics – Lincoln has been a trusted name in fitness for over three decades. Our journey began with Dave Stoupa as the original store manager, and in 1995, Dave and his wife Deb became proud owners of Body Basics – Lincoln. Subsequently, we relocated to our present-day home in the Alamo Plaza, at the Northwest corner of 56th and Hwy 2, where we continue to provide the finest quality fitness equipment in Nebraska.

Quality Fitness Equipment in Lincoln, NE

At Body Basics – Lincoln, we are passionate about offering the highest quality fitness equipment to our community. We understand that achieving your fitness goals requires the right tools, and we’re committed to helping you find the perfect fit. Our team believes in service beyond the sale, ensuring that your investment in fitness equipment is supported by our expertise and dedication.

Service Beyond Expectation

Customer satisfaction is at the heart of everything we do. Since 1992, Steve Rall has been leading our in-home service team, ensuring your fitness equipment remains in top condition. We take pride in promptly addressing our customers’ needs because we know that referrals drive our business. Steve’s proficiency and personable approach make him an integral part of our commitment to exceptional service.

No-Pressure Sales with Expert Guidance

At Body Basics – Lincoln, we take a consultative approach to help you select the right fitness equipment for your needs. With years of experience and a wealth of information, our team is here to guide you without any pressure to buy. We want you to make an informed decision that will benefit your health and fitness journey.

Free Delivery and Installation

As a testament to our dedication to customer service, we offer FREE delivery and installation of new fitness equipment within a 90-mile radius of our store. This includes serving our valued customers in Grand Island and Hastings.

At Body Basics – Lincoln, we are more than just a fitness store; we are your fitness partner on the journey to a healthier, happier you. Thank you for choosing us as your trusted source for quality fitness equipment and exceptional service.